Listen to the Latest Episodes

April 27, 2023

Ep 93- The #1 Marketing Metric You Need To Pay Attention To This Seas…

Let's talk about the most important metric you need to pay attention to this season to positively impact your marketing campaigns and have a successful camping season. (Hint: it's not as obvious as you might think) Want to ca...

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April 26, 2023

Ep 92- ADA Website Compliance: Taking the First Step

Staying protected from potential lawsuits is important. While you’re running your park, we will work to ensure your site is protected and accessible while following the best practice guidance and training on website complianc...

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April 3, 2023

Ep 84- Mark Koep on What Makes a Great Website

Mark Koep, CEO of CampgroundViews.com, raised some interesting questions for park operators Wednesday (March 29) during his digital marketing session at the California Outdoor Hospitality Association’s Summit in Roseville, Ca...

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March 13, 2023

Ep 83- How Paying Attention to Your Reputation Can Get You More Booki…

Let's talk about how to build and manage your campground's online reputation and how paying attention to your reputation can actually help you can more bookings. We'll also discuss our announcement and new client benefit by p...

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March 6, 2023

Ep 81- How to Use Social Media to Sell More Site Nights

Let's talk about how you can use social media to sell and how you can use this information to segment your customer base at your park and sell more products to the right customers. We'll also talk about the difference …

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Feb. 27, 2023

Ep 80- How to Think Like Your Guest & Become Better at Sales

Let's talk about how to bridge the gap between sales and marketing, which traditionally causes tension in companies, plus how to make your park stand out with better marketing strategies. We'll also talk about the three stage...

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Feb. 20, 2023

Ep 78- Why Setting The Best First Impression Means Everything to Your…

Let's talk about how to set the best first impressions during the check-in process and how you use this information to get more reviews, repeat customers, and better overall customer experiences. We'll share the ideal process...

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Feb. 13, 2023

Ep 76- Google Pixel Super Bowl Ad & Marketing Lessons You Can Learn

Let's talk about this year's Super Bowl commercials and marketing lessons you can learn from Google Pixel's #FixedOnPixel advertisement, such as brand consistency, value add moves, and more. *** See the Google Pixel ad here: ...

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Feb. 6, 2023

Ep 74- Camping Industry Resources to Help Your Park Grow

Let's talk about the tools and resources you should consider checking out to help your park grow. We'll discuss our favorites for staying up to date with trending topics, industry news, and communities within the camping indu...

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Jan. 23, 2023

Ep 72- Chat GPT and the Rise of Artificial Intelligence (AI) Tools

Let's talk about Chat GPT and how artificial intelligence (AI) tools can affect the way we consume and view information. We'll help get you thinking about how automation can help save you money and improve your campground, as...

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Jan. 18, 2023

Ep 70- 3 Ways to Extract Value from Customer Data

When you have more customer data for marketing than you know what to do with, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge. Let's talk about 3 ways to extr...

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Jan. 9, 2023

Ep 68- How Marketing & Culture Can Help You Hire Better

Let's talk about how better marketing and communications can help you hire more qualified applicants and fill open job positions at your campground or RV park in 2023. We'll also talk about strategies you can use to build a g...

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Dec. 20, 2022

Ep 66- How to Market Your RV Park on Google in 5 Easy Steps

If your RV Park or Campground doesn’t show on Google Maps or shows with no information, your prospective guests will likely keep scrolling. Whether you’re building a new campground, recently purchased an existing RV park, or ...

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Dec. 12, 2022

Ep 65- The Importance of Creating Authentic Content

Today's episode features a past podcast clip about creating great content and how quantity affects the quality of content you put out. Make more and explore different types of content before figuring out what works for your a...

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Dec. 5, 2022

Ep 63- How Are Guests Using Your Campground's Website?

Let's talk about how guests use your campground's website and ways to improve the user experience using your existing website design. We'll also talk about tracking and the tools you need to be successful. Finally, we'll look...

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