According to Optimizely, "A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink."
Using effective CTA's are an important tool to help you guide your customers to take desired action. Let's talk about the different forms of CTA's available and how to deliver them more effectively.
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