Listen to the Latest Episodes

July 25, 2022

Ep 35- How to Make Your Call-to-Action's (CTA) More Effective

According to Optimizely, "A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ …

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July 22, 2022

Ep 34- Camper Insights from Campsite360's Virtual Tour Insight Report

Today, we’ll talk with TJ Ammond, Owner of Campsite360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos and virtual tours with campground maps. We'll look spec...

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July 18, 2022

Ep 33- Midweek Promotions & Marketing Ideas to Grow Your Campground

Not everyone has flexibility with their schedule. The number of campers who stay during the week is limited, but it's important that they consider camping at your park if they have the option. Deciding on a family camping adv...

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July 15, 2022

Ep 32- Find & Book RV Sites Instantly with Spot2Nite

Let’s continue our series looking at the best campground reservation software in the industry. Today, we’ll talk with Terry Broussard, CEO of Spot2Nite which matches campers RV profiles and travel criteria with thousands of s...

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July 11, 2022

Ep 31- 5 Ways to Help Make Your WordPress Websites Faster

Let's talk about how WordPress websites and how to improve your sites speed by optimizing images, updating your plugins, setting up monitoring and more. WordPress is the simplest, most popular way to create your own website w...

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July 1, 2022

Ep 30- Ravi Parikh, RoverPass

Let’s continue our series looking at the best campground reservation software in the industry. Today, we’ll take a deep dive into RoverPass which describes itself as the ultimate reservation software, making the reservation p...

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June 27, 2022

Ep 29- Erin Stender, Campspot

Let’s talk with Erin Stender, Chief Marketing Officer (CMO) at Campspot, which offers user-friendly campground reservations software for outdoor hospitality properties across the U.S. and Canada. We'll talk about their milest...

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June 17, 2022

Ep 28- What Are Data Aggregators & How to Build Citations

Let's talk about data aggregators, building citations online, and how you can use these tools to keep your online listings updated, accurate, and complete. **** Follow us on Instagram: @ outdooralliancespod Check out the podc...

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June 13, 2022

Ep 27- Who Controls Your Park's Domain Name?

Let's talk about the importance of your domain name, how to register for a new domain name, and ways to see who contorls your campgrounds domain and make changes. **** Follow us on Instagram: @ outdooralliancespod Check out t...

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June 6, 2022

Ep 26- How to Encourage More Reviews for Your Campground

Let's talk about how to encourage more reviews for your campground and how your campgrounds use review sites: to consume or to create new reviews. How to focus your attention on the most impactful platforms and using the "pap...

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June 3, 2022

Ep 25- How to Update the Basic Facebook Page Settings You For RV Park

Let's talk about the importance of setting up your Facebook Business page correctly, editing the basics, and features to pay attention to like the reviews section and Facebook Messenger. **** Follow us on Instagram: @ outdoor...

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May 31, 2022

Ep 24- Your Campground Should Be Using Video Marketing

Let's talk about how to incorporate video into your park's digital marketing strategy. We'll also talk about how to distribute video, guidelines for recording, and content ideas to help you get started. **** Follow us on Inst...

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May 13, 2022

Ep 23- Things to Consider When Designing Your Website

Let's talk about how to design great websites with all the best features. Everything from what features to consider, how to develop a high-performing website on your own, and how to make the most of your existing design. Plus...

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May 13, 2022

Intro: Welcome to the Outdoor Alliances Podcast

The Outdoor Alliances Podcast is the next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in t...

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April 4, 2022

Ep 22- How to Take Better Photos & Quick Tips

Let's talk about business photography, staging, lighting, and how to get maximum impact for your photos online. Let us know what you think! Here’s the full article from HubSpot: https://blog.hubspot.com/marketing/product-phot...

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March 21, 2022

Ep 21- Introduction to TikTok

Let’s talk about the basics of TikTok, how to use it to build an audience, and how to create fun content. We will also cover practical steps for getting started and how to make the most of your content. TikTok …

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March 15, 2022

Ep 20- How to Send Better Emails & Grow An Audience

Let’s talk about how to use email marketing to get more reservations and how to grow an audience on email through best practice techniques and value-driven activities. This episode is a part of our Marketing Minute series whe...

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March 1, 2022

Ep 19- What's With All the Acquisitions? with Sterling Dodd

Today's episode features Sterling Dodd talking about Acquisitions in the RV Industry. Sterling acquires, manages, and sells destination-style RV parks and campgrounds with Wolf Hill Investments. He is also a Capital Advisor f...

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Feb. 24, 2022

Ep 18- Get Organized, Social Media in 1 Hour a Day

Let's talk about organizing your social media strategy and spending less time on social media each day. Learn this technique and you’ll fill your campsites faster and get more value for the time you spend planning your conten...

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Feb. 21, 2022

Ep 17- Joe & Rose Duemig, App My Community

Today we have a special episode featuring Joe & Rose Duemig, Co-owners of App My Community a customized mobile app designed to enhance engagement within any community. Joe has worked previously as a Principal Consultant for O...

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Feb. 17, 2022

Ep 16- Who is Your Ideal Customer?

Let's talk about how to find your ideal customer and how to attract more of those customers to your RV Park or campground with great marketing and content solutions. Let us know what you think!

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Feb. 14, 2022

Ep 15- TJ Ammond, Campsite 360

Today's episode features TJ Ammond, Owner of Campsite 360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos with campground maps. He’ll share his thoughts on 36...

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Feb. 11, 2022

Ep 14- How to Market a New Campground

Let's talk marketing a new campground and quick tips for your marketing success. When starting a new project, the last thing on your mind is promoting and building an audience. Our goal is to change that. Let us know what …

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Feb. 7, 2022

Ep 13- Casey Cochran, Campspot

Today's episode features Casey Cochran, Director of Business Development at Campspot, which offers user-friendly campground reservations software for outdoor hospitality properties across the U.S. and Canada, including RV par...

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