Listen to the Latest Episodes

March 13, 2023

Ep 83- How Paying Attention to Your Reputation Can Get You More Booki…

Let's talk about how to build and manage your campground's online reputation and how paying attention to your reputation can actually help you can more bookings. We'll also discuss our announcement and new client benefit by p...

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March 10, 2023

Ep 82- RV Self Park is Shaping the Way RVers Travel & Could Change Ho…

Let’s talk with Chris Pyle, Director of Operations for RV Self Park, a new concept that's shaping the way RVers think about traveling in the RV industry. We’ll talk about their first park location, expansion plans and franchi...

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March 6, 2023

Ep 81- How to Use Social Media to Sell More Site Nights

Let's talk about how you can use social media to sell and how you can use this information to segment your customer base at your park and sell more products to the right customers. We'll also talk about the difference …

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Feb. 27, 2023

Ep 80- How to Think Like Your Guest & Become Better at Sales

Let's talk about how to bridge the gap between sales and marketing, which traditionally causes tension in companies, plus how to make your park stand out with better marketing strategies. We'll also talk about the three stage...

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Feb. 24, 2023

Ep 79- Steve Cody, Serial Entrepreneur & CEO and Co-Founder of Bunkin…

Let’s talk with Steve Cody, CEO of Bunking.com, a shared marketplace that safely connects solo travelers with similar interests to unique lodging accommodations. We'll talk about the process of creating trips and trip ideas a...

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Feb. 20, 2023

Ep 78- Why Setting The Best First Impression Means Everything to Your…

Let's talk about how to set the best first impressions during the check-in process and how you use this information to get more reviews, repeat customers, and better overall customer experiences. We'll share the ideal process...

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Feb. 17, 2023

Ep 77- Sean Wood from NAI Outdoor Hospitality Brokerage on Real Estat…

Let’s talk with Sean Wood, Associate Broker for NAI Outdoor Hospitality Brokerage, which focuses on Glamping Resorts, RV Parks, and Campgrounds. In today’s episode, we'll talk with Sean about the real estate market, how inter...

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Feb. 13, 2023

Ep 76- Google Pixel Super Bowl Ad & Marketing Lessons You Can Learn

Let's talk about this year's Super Bowl commercials and marketing lessons you can learn from Google Pixel's #FixedOnPixel advertisement, such as brand consistency, value add moves, and more. *** See the Google Pixel ad here: ...

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Feb. 10, 2023

Ep 75- Mike Sorensen from Wild Energy Co.

Let's talk with Mike Sorensen, CEO / Owner of Wild Energy, which provides energy monitoring and control solutions for the recreational vehicle industry, campgrounds, marinas, industrial, condo associations, and more. *** Lear...

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Feb. 6, 2023

Ep 74- Camping Industry Resources to Help Your Park Grow

Let's talk about the tools and resources you should consider checking out to help your park grow. We'll discuss our favorites for staying up to date with trending topics, industry news, and communities within the camping indu...

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Feb. 3, 2023

Ep 73 - Joe Mehl, Director of Marketing at Alliance RV

Let’s talk with Joe Mehl, the Director of Marketing for Alliance RV, a new RV manufacturer, that’s focused on the luxury fifth wheel market. In today’s episode, we'll talk with Joe about his approach to marketing, an update o...

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Jan. 23, 2023

Ep 72- Chat GPT and the Rise of Artificial Intelligence (AI) Tools

Let's talk about Chat GPT and how artificial intelligence (AI) tools can affect the way we consume and view information. We'll help get you thinking about how automation can help save you money and improve your campground, as...

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Jan. 20, 2023

Ep 71- Donna Bordeaux, Campground Accounting

Let’s talk with Donna Bordeaux, CPA, and Chief Innovator at Campground Accounting, which provides accounting and bookkeeping services for campgrounds and RV parks. In today’s episode, we'll talk with Donna about their campgro...

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Jan. 18, 2023

Ep 70- 3 Ways to Extract Value from Customer Data

When you have more customer data for marketing than you know what to do with, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge. Let's talk about 3 ways to extr...

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Jan. 13, 2023

Ep 69- Cara Csizmadia from the Canadian Camping and RV Council on 202…

Let's talk with Cara Csizmadia, Membership Coordinator for the Canadian Camping and RV Council (CCRVC) about their 2023 Canadian Outdoor Hospitality Conference and Expo and preview the upcoming show. *** Get more information...

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Jan. 9, 2023

Ep 68- How Marketing & Culture Can Help You Hire Better

Let's talk about how better marketing and communications can help you hire more qualified applicants and fill open job positions at your campground or RV park in 2023. We'll also talk about strategies you can use to build a g...

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Jan. 2, 2023

Ep 67- Jim Dailey & Brooks Anderson, TimberHut Cabin Company

Let’s talk with Jim Dailey and Brooks Anderson from TimberHut Cabin Company, which makes custom cabins for resorts, RV parks, and glamping destinations. In today’s episode, we'll talk with TimberHut about their park model uni...

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Dec. 20, 2022

Ep 66- How to Market Your RV Park on Google in 5 Easy Steps

If your RV Park or Campground doesn’t show on Google Maps or shows with no information, your prospective guests will likely keep scrolling. Whether you’re building a new campground, recently purchased an existing RV park, or ...

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Dec. 12, 2022

Ep 65- The Importance of Creating Authentic Content

Today's episode features a past podcast clip about creating great content and how quantity affects the quality of content you put out. Make more and explore different types of content before figuring out what works for your a...

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Dec. 9, 2022

Ep 64- Joel Holland, CampersCard / Harvest Hosts

Let's talk with Joel Holland, CEO of Harvest Hosts, about CampersCard, a new program that connects campers with campgrounds and makes vacationing that much easier. We'll learn more about the benefits and how campgrounds can j...

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Dec. 5, 2022

Ep 63- How Are Guests Using Your Campground's Website?

Let's talk about how guests use your campground's website and ways to improve the user experience using your existing website design. We'll also talk about tracking and the tools you need to be successful. Finally, we'll look...

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Dec. 2, 2022

Ep 62- Paul Bosley, Business Finance Depot

Let’s talk with Paul Bosley, founder of Business Finance Depot, which offers financing services for fitness, franchises, and campgrounds and RV parks. In today’s episode, we'll talk with Paul about SBA loans, equipment leases...

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Nov. 14, 2022

Ep 61- Using Live Facebook Videos & Promoting Content in the Off-Seas…

Let's talk about how you can use Live Facebook videos to promote content and engage your campground's audience in the off-season. We'll also talk through a few post ideas and reminders before diving into live, interactive con...

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Nov. 11, 2022

Ep 60- Mark Koep, CampgroundViews.com

Let’s talk with Mark Koep, the founder/CEO of Campgroundviews.com, which is trying to get more people outdoors by providing virtual tours for campgrounds, RV parks, and glamping destinations. In today’s episode, we'll talk wi...

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Nov. 7, 2022

Ep 59- Three Updates You Can Make to Keep Your Email List Up-To Date

Let's talk about your campground's email list and what you can do to keep it up to date and take advantage in the off-season. We'll look at how to clean up your email list, update your contacts, and segmet your …

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Nov. 4, 2022

Ep 58- Do You Really Own Your Domain Name & Digital Assets?

Let's talk about your campground's domain name and digital assets — like your email addresses, social media accounts and email service provider to make sure you actually own these accounts and can access this information. Do...

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Oct. 31, 2022

Ep 57- Creating & Optimizing Landing Pages to Improve Ad Spend

Let's talk about optimizing your landing pages and how to improve your online advertising spend by creating good landing pages. We'll also talk about the difference between a landing page and your website and the best princip...

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Oct. 21, 2022

Ep 56- Three Off-Season Marketing Updates You Need to Make

Let's talk about three pieces of marketing you need to update this off-season. We'll look at your campground's Google My Business (GMB) profile, website, and park collateral such as your park map, brochure, and more. *** Want...

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Oct. 14, 2022

Ep 55- Ben Quiggle, Woodall's Campground Magazine

Let’s talk with Woodall’s Campground Magazine, which provides daily news, updates, videos, and more for the Outdoor Hospitality industry. They are the only nationwide business-to-business publication whose sole focus is on ca...

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Oct. 10, 2022

Ep 54- Alex's Thoughts on The Glamping Show USA

Let’s talk about my thoughts coming out of The Glamping Show USA event which took place Oct. 3-5 at the Arapahoe County Fairgrounds in Aurora, Colorado. You'll hear about my three (3) takeaways and experiences attending the s...

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Oct. 7, 2022

Ep 53- Amie & Ryan Mersmann, Mersmann Consulting Group

Let’s talk with Mersmann Consulting, which provides seamless planning, development, and management services for start-up and existing projects, including land selection, design, feasibility studies, business plans, comprehens...

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Oct. 3, 2022

Ep 52- Are RV Shows & Camper Events Really Worth the Money?

Let’s talk about RV shows and camper events and whether they are really worth your time and money. We'll talk about how to allocate your marketing budget and understanding where your customers are coming from, both online and...

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Sept. 30, 2022

Ep 51- How to Partner With Local Businesses to Grow Your Park

Let’s talk about how you can partner with local businesses in your community to offer discounts, solutions, and help you grow your online reservations. This is a quick episode that talks about the 3 tips we would use to ident...

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Sept. 26, 2022

Ep 50 - Staying Motivated & Finding a Routine That Works

Today, let's talk about what I’ve learned so far running a digital marketing agency and how you can apply these to running your campground throughout the season and staying motivated. *** Want to share valuable content and be...

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Sept. 23, 2022

Ep 49- Marley Benhke, Jellystone Park 2022 Symposium & Updates

Let’s talk about Jellystone Park and their upcoming 2022 Symposium & tradeshow. We’ll hear from her about the Symposium this year and what they are most excited about entering the next year. Today I’m interviewing Marley Behn...

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Sept. 19, 2022

Ep 48- How to Use Blogging to Increase Website Traffic for your Park

It's no secret that your park probably needs more traffic and sales to drive more leads back to your RV park or campground. That's why today we're talking about how to use blog posts and search engine optimization (SEO) to …

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Sept. 16, 2022

Ep 47- David Korse, Glamping Show USA

Let’s talk with David Korse, the organizer of Glamping Show USA , a one-of-a-kind event that brings together everything you need to know to help claim your share of the Glamping market. In today’s episode we’ll talk with Davi...

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Sept. 12, 2022

Ep 46- Creating a Logo for a Brand New Campground

Your brand is an important part of your business. Let's talk about the steps and process you can employ to design and create a logo for a brand new campground or redesign an existing logo to be more successful. *** …

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Sept. 9, 2022

Ep 45 - Nick Purslow, Glampitect North America

Let’s talk with Glampitect North America, which is a turnkey solution for anyone looking to start a profitable glamping business. That offer zoning screenings, feasibility studies, site designs, permit applications and much m...

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Sept. 5, 2022

Ep 44- Get Started with Local SEO for Your RV Park

We all know that generating traffic and new business for your park is important. Sales is the life-blood of your park. Today we’re gonna talk about how to improve your website’s traffic with Local SEO. *** Want to share valua...

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Sept. 2, 2022

Ep 43- Adam Lendi, Happy Camper Capital

Let’s talk with Happy Camper Capital, an investment capital firm and operations hub for outdoor hospitality properties that specializes in campgrounds, RV parks, & marinas. Today, I’m interviewing Adam Lendi, Principal & Co-F...

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Aug. 29, 2022

Ep 42- The Importance of Your Campground's Online Reputation

Your online reputation represents your park, your brand, and your business. Today, we’ll talk about steps to improve your online reputation and why it’s so important. We will look at 3 key areas that will actually have an imp...

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Aug. 26, 2022

Ep 41- Ryan Houchens, Cold River Mining

Let’s talk with Cold River Mining, a national gemstone and mining company with over 400 designed and built sluices at campgrounds, family fun centers, and other attractions. Today, I’m interviewing Ryan Houchens, Vice Presid...

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Aug. 22, 2022

Ep 40- Copywriting; Write for Humans Not Computers

As a campground owner, you probably don’t think of yourself as a copywriting expert or a digital marketing expert. That’s why today, we’re going to talk about how to improve your copywriting skills by writing for humans and n...

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Aug. 19, 2022

Ep 39- Scott Westbrook, AccessParks

Let’s talk with AccessParks, one of the leading broadband Wi-Fi providers serving the Outdoor Industry. We’ll talk with them about what they are doing and how their service can help grow business and attract new customers to ...

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Aug. 15, 2022

Ep 38- How to Optimize Your Website for More Conversions

Let's talk about how to optimize your website for conversions and the 3-step process we use to implement this on our clients websites. We'll also talk about the purpose of your website and how to focus on making more money. …

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Aug. 12, 2022

Ep 37- Brian Nolan, BookOutdoors

Let’s continue our series looking at the best campground reservation software's in the industry. Today, we’ll take a deep dive into a new booking platform that just launched called BookOutdoors, which allows campers to choose...

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July 29, 2022

Ep 36- Batching Content and How to Save Time Using Content Calendars

A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. It is one of the most important tools we have when building out social media campaigns. ...

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July 25, 2022

Ep 35- How to Make Your Call-to-Action's (CTA) More Effective

According to Optimizely, "A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ …

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July 22, 2022

Ep 34- Camper Insights from Campsite360's Virtual Tour Insight Report

Today, we’ll talk with TJ Ammond, Owner of Campsite360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos and virtual tours with campground maps. We'll look spec...

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