Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your campground found in more local searches, rank higher than your competitors, and get chosen by more cust...
Let's talk about the latest campground news and events from this past week including Toby O’Rourke’s Speech on Camper Retention, Equity Lifestyle's Honoring Sam Zell’s Legacy, America’s Outdoor Recreation Act, & The Campgroun...
Let's talk about virtual tours and what to consider from a marketer's perspective. We look at the virtual tour providers that serve our industry from an objective matter to try and better understand their products and the key...
Let's talk about the importance of engaging with your Pinterest followers and explore various strategies to drive traffic back to your website and grow a thriving community of campers. We'll talk about post creation, content ...
Let's talk about park photography and our tips to help you get excellent photography at your park. Photography plays an important role for campgrounds as we head into this season. Use these guidelines to help alleviate your p...
Let's discuss today's news, including Meta Platform’s revenue growth in the first quarter & AI-powered recommendations that boost content; spurring engagement and increasing monetization. We'll also discuss Google’s advertisi...
Let’s talk with Christine Taylor, attorney and partner at The Towne Law Firm, P.C., who focuses on Outdoor Hospitality Law. In today’s episode, we’ll talk about legal challenges facing campground owners and how you can prepar...
Let's talk about the most important metric you need to pay attention to this season to positively impact your marketing campaigns and have a successful camping season. (Hint: it's not as obvious as you might think) Want to ca...
Staying protected from potential lawsuits is important. While you’re running your park, we will work to ensure your site is protected and accessible while following the best practice guidance and training on website complianc...
Visual imagery plays an important role in the brand experience - the visuals can immediately appeal to your market or turn it off - so align your imagery to your brand strategy. Let's talk about how to define your personality...
Let's talk about social media engagement and how to track the right metrics to build your community on social media platforms. At its core, social media engagement is an umbrella term for actions that reflect and measure how ...
As avid campers and marketing experts, we understand the importance of online reputation in the camping industry. It can be a daunting task to build and manage a campground's online reputation, but it is worth the effo...
Let's talk about how you can use TikTok to attract new campers to your park and what you need to do to make viral content. We'll talk about the tools needed to help you be successful and get started using …
Here are 5 ways you can promote your campground's opening weekend and kickoff event using social media. We'll dive into different ways you can use emotional marketing to drive more reservations early in the camping season. Wa...
Let's talk about email sequences, what they are, and how you can use them to turn your list into loyal, converting customers. An email sequence is a series of emails that are sent out automatically on a schedule depending upo...
Mark Koep, CEO of CampgroundViews.com, raised some interesting questions for park operators Wednesday (March 29) during his digital marketing session at the California Outdoor Hospitality Association’s Summit in Roseville, Ca...
Let's talk about how to build and manage your campground's online reputation and how paying attention to your reputation can actually help you can more bookings. We'll also discuss our announcement and new client benefit by p...
Let’s talk with Chris Pyle, Director of Operations for RV Self Park, a new concept that's shaping the way RVers think about traveling in the RV industry. We’ll talk about their first park location, expansion plans and franchi...
Let's talk about how you can use social media to sell and how you can use this information to segment your customer base at your park and sell more products to the right customers. We'll also talk about the difference …
Let's talk about how to bridge the gap between sales and marketing, which traditionally causes tension in companies, plus how to make your park stand out with better marketing strategies. We'll also talk about the three stage...
Let’s talk with Steve Cody, CEO of Bunking.com, a shared marketplace that safely connects solo travelers with similar interests to unique lodging accommodations. We'll talk about the process of creating trips and trip ideas a...
Let's talk about how to set the best first impressions during the check-in process and how you use this information to get more reviews, repeat customers, and better overall customer experiences. We'll share the ideal process...
Let’s talk with Sean Wood, Associate Broker for NAI Outdoor Hospitality Brokerage, which focuses on Glamping Resorts, RV Parks, and Campgrounds. In today’s episode, we'll talk with Sean about the real estate market, how inter...
Let's talk about this year's Super Bowl commercials and marketing lessons you can learn from Google Pixel's #FixedOnPixel advertisement, such as brand consistency, value add moves, and more. *** See the Google Pixel ad here: ...
Let's talk with Mike Sorensen, CEO / Owner of Wild Energy, which provides energy monitoring and control solutions for the recreational vehicle industry, campgrounds, marinas, industrial, condo associations, and more. *** Lear...
Let's talk about the tools and resources you should consider checking out to help your park grow. We'll discuss our favorites for staying up to date with trending topics, industry news, and communities within the camping indu...
Let’s talk with Joe Mehl, the Director of Marketing for Alliance RV, a new RV manufacturer, that’s focused on the luxury fifth wheel market. In today’s episode, we'll talk with Joe about his approach to marketing, an update o...
Let's talk about Chat GPT and how artificial intelligence (AI) tools can affect the way we consume and view information. We'll help get you thinking about how automation can help save you money and improve your campground, as...
Let’s talk with Donna Bordeaux, CPA, and Chief Innovator at Campground Accounting, which provides accounting and bookkeeping services for campgrounds and RV parks. In today’s episode, we'll talk with Donna about their campgro...
When you have more customer data for marketing than you know what to do with, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge. Let's talk about 3 ways to extr...
Let's talk with Cara Csizmadia, Membership Coordinator for the Canadian Camping and RV Council (CCRVC) about their 2023 Canadian Outdoor Hospitality Conference and Expo and preview the upcoming show. *** Get more information...
Let's talk about how better marketing and communications can help you hire more qualified applicants and fill open job positions at your campground or RV park in 2023. We'll also talk about strategies you can use to build a g...
Let’s talk with Jim Dailey and Brooks Anderson from TimberHut Cabin Company, which makes custom cabins for resorts, RV parks, and glamping destinations. In today’s episode, we'll talk with TimberHut about their park model uni...
If your RV Park or Campground doesn’t show on Google Maps or shows with no information, your prospective guests will likely keep scrolling. Whether you’re building a new campground, recently purchased an existing RV park, or ...
Today's episode features a past podcast clip about creating great content and how quantity affects the quality of content you put out. Make more and explore different types of content before figuring out what works for your a...
Let's talk with Joel Holland, CEO of Harvest Hosts, about CampersCard, a new program that connects campers with campgrounds and makes vacationing that much easier. We'll learn more about the benefits and how campgrounds can j...
Let's talk about how guests use your campground's website and ways to improve the user experience using your existing website design. We'll also talk about tracking and the tools you need to be successful. Finally, we'll look...
Let’s talk with Paul Bosley, founder of Business Finance Depot, which offers financing services for fitness, franchises, and campgrounds and RV parks. In today’s episode, we'll talk with Paul about SBA loans, equipment leases...
Let's talk about how you can use Live Facebook videos to promote content and engage your campground's audience in the off-season. We'll also talk through a few post ideas and reminders before diving into live, interactive con...
Let’s talk with Mark Koep, the founder/CEO of Campgroundviews.com, which is trying to get more people outdoors by providing virtual tours for campgrounds, RV parks, and glamping destinations. In today’s episode, we'll talk wi...
Let's talk about your campground's email list and what you can do to keep it up to date and take advantage in the off-season. We'll look at how to clean up your email list, update your contacts, and segmet your …
Let's talk about your campground's domain name and digital assets — like your email addresses, social media accounts and email service provider to make sure you actually own these accounts and can access this information. Do...
Let's talk about optimizing your landing pages and how to improve your online advertising spend by creating good landing pages. We'll also talk about the difference between a landing page and your website and the best princip...
Let's talk about three pieces of marketing you need to update this off-season. We'll look at your campground's Google My Business (GMB) profile, website, and park collateral such as your park map, brochure, and more. *** Want...
Let’s talk with Woodall’s Campground Magazine, which provides daily news, updates, videos, and more for the Outdoor Hospitality industry. They are the only nationwide business-to-business publication whose sole focus is on ca...
Let’s talk about my thoughts coming out of The Glamping Show USA event which took place Oct. 3-5 at the Arapahoe County Fairgrounds in Aurora, Colorado. You'll hear about my three (3) takeaways and experiences attending the s...
Let’s talk with Mersmann Consulting, which provides seamless planning, development, and management services for start-up and existing projects, including land selection, design, feasibility studies, business plans, comprehens...
Let’s talk about RV shows and camper events and whether they are really worth your time and money. We'll talk about how to allocate your marketing budget and understanding where your customers are coming from, both online and...
Let’s talk about how you can partner with local businesses in your community to offer discounts, solutions, and help you grow your online reservations. This is a quick episode that talks about the 3 tips we would use to ident...
Today, let's talk about what I’ve learned so far running a digital marketing agency and how you can apply these to running your campground throughout the season and staying motivated. *** Want to share valuable content and be...