Listen to the Latest Episodes

Sept. 23, 2022

Ep 49- Marley Benhke, Jellystone Park 2022 Symposium & Updates

Let’s talk about Jellystone Park and their upcoming 2022 Symposium & tradeshow. We’ll hear from her about the Symposium this year and what they are most excited about entering the next year. Today I’m interviewing Marley Behn...

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Sept. 19, 2022

Ep 48- How to Use Blogging to Increase Website Traffic for your Park

It's no secret that your park probably needs more traffic and sales to drive more leads back to your RV park or campground. That's why today we're talking about how to use blog posts and search engine optimization (SEO) to …

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Sept. 16, 2022

Ep 47- David Korse, Glamping Show USA

Let’s talk with David Korse, the organizer of Glamping Show USA , a one-of-a-kind event that brings together everything you need to know to help claim your share of the Glamping market. In today’s episode we’ll talk with Davi...

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Sept. 12, 2022

Ep 46- Creating a Logo for a Brand New Campground

Your brand is an important part of your business. Let's talk about the steps and process you can employ to design and create a logo for a brand new campground or redesign an existing logo to be more successful. *** …

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Sept. 9, 2022

Ep 45 - Nick Purslow, Glampitect North America

Let’s talk with Glampitect North America, which is a turnkey solution for anyone looking to start a profitable glamping business. That offer zoning screenings, feasibility studies, site designs, permit applications and much m...

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Sept. 5, 2022

Ep 44- Get Started with Local SEO for Your RV Park

We all know that generating traffic and new business for your park is important. Sales is the life-blood of your park. Today we’re gonna talk about how to improve your website’s traffic with Local SEO. *** Want to share valua...

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Sept. 2, 2022

Ep 43- Adam Lendi, Happy Camper Capital

Let’s talk with Happy Camper Capital, an investment capital firm and operations hub for outdoor hospitality properties that specializes in campgrounds, RV parks, & marinas. Today, I’m interviewing Adam Lendi, Principal & Co-F...

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Aug. 29, 2022

Ep 42- The Importance of Your Campground's Online Reputation

Your online reputation represents your park, your brand, and your business. Today, we’ll talk about steps to improve your online reputation and why it’s so important. We will look at 3 key areas that will actually have an imp...

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Aug. 26, 2022

Ep 41- Ryan Houchens, Cold River Mining

Let’s talk with Cold River Mining, a national gemstone and mining company with over 400 designed and built sluices at campgrounds, family fun centers, and other attractions. Today, I’m interviewing Ryan Houchens, Vice Presid...

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Aug. 22, 2022

Ep 40- Copywriting; Write for Humans Not Computers

As a campground owner, you probably don’t think of yourself as a copywriting expert or a digital marketing expert. That’s why today, we’re going to talk about how to improve your copywriting skills by writing for humans and n...

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Aug. 19, 2022

Ep 39- Scott Westbrook, AccessParks

Let’s talk with AccessParks, one of the leading broadband Wi-Fi providers serving the Outdoor Industry. We’ll talk with them about what they are doing and how their service can help grow business and attract new customers to ...

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Aug. 15, 2022

Ep 38- How to Optimize Your Website for More Conversions

Let's talk about how to optimize your website for conversions and the 3-step process we use to implement this on our clients websites. We'll also talk about the purpose of your website and how to focus on making more money. …

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Aug. 12, 2022

Ep 37- Brian Nolan, BookOutdoors

Let’s continue our series looking at the best campground reservation software's in the industry. Today, we’ll take a deep dive into a new booking platform that just launched called BookOutdoors, which allows campers to choose...

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July 29, 2022

Ep 36- Batching Content and How to Save Time Using Content Calendars

A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. It is one of the most important tools we have when building out social media campaigns. ...

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July 25, 2022

Ep 35- How to Make Your Call-to-Action's (CTA) More Effective

According to Optimizely, "A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ …

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July 22, 2022

Ep 34- Camper Insights from Campsite360's Virtual Tour Insight Report

Today, we’ll talk with TJ Ammond, Owner of Campsite360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos and virtual tours with campground maps. We'll look spec...

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July 18, 2022

Ep 33- Midweek Promotions & Marketing Ideas to Grow Your Campground

Not everyone has flexibility with their schedule. The number of campers who stay during the week is limited, but it's important that they consider camping at your park if they have the option. Deciding on a family camping adv...

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July 15, 2022

Ep 32- Find & Book RV Sites Instantly with Spot2Nite

Let’s continue our series looking at the best campground reservation software in the industry. Today, we’ll talk with Terry Broussard, CEO of Spot2Nite which matches campers RV profiles and travel criteria with thousands of s...

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July 11, 2022

Ep 31- 5 Ways to Help Make Your WordPress Websites Faster

Let's talk about how WordPress websites and how to improve your sites speed by optimizing images, updating your plugins, setting up monitoring and more. WordPress is the simplest, most popular way to create your own website w...

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July 1, 2022

Ep 30- Ravi Parikh, RoverPass

Let’s continue our series looking at the best campground reservation software in the industry. Today, we’ll take a deep dive into RoverPass which describes itself as the ultimate reservation software, making the reservation p...

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June 27, 2022

Ep 29- Erin Stender, Campspot

Let’s talk with Erin Stender, Chief Marketing Officer (CMO) at Campspot, which offers user-friendly campground reservations software for outdoor hospitality properties across the U.S. and Canada. We'll talk about their milest...

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June 17, 2022

Ep 28- What Are Data Aggregators & How to Build Citations

Let's talk about data aggregators, building citations online, and how you can use these tools to keep your online listings updated, accurate, and complete. **** Follow us on Instagram: @ outdooralliancespod Check out the podc...

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June 13, 2022

Ep 27- Who Controls Your Park's Domain Name?

Let's talk about the importance of your domain name, how to register for a new domain name, and ways to see who contorls your campgrounds domain and make changes. **** Follow us on Instagram: @ outdooralliancespod Check out t...

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June 6, 2022

Ep 26- How to Encourage More Reviews for Your Campground

Let's talk about how to encourage more reviews for your campground and how your campgrounds use review sites: to consume or to create new reviews. How to focus your attention on the most impactful platforms and using the "pap...

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June 3, 2022

Ep 25- How to Update the Basic Facebook Page Settings You For RV Park

Let's talk about the importance of setting up your Facebook Business page correctly, editing the basics, and features to pay attention to like the reviews section and Facebook Messenger. **** Follow us on Instagram: @ outdoor...

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May 31, 2022

Ep 24- Your Campground Should Be Using Video Marketing

Let's talk about how to incorporate video into your park's digital marketing strategy. We'll also talk about how to distribute video, guidelines for recording, and content ideas to help you get started. **** Follow us on Inst...

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May 13, 2022

Ep 23- Things to Consider When Designing Your Website

Let's talk about how to design great websites with all the best features. Everything from what features to consider, how to develop a high-performing website on your own, and how to make the most of your existing design. Plus...

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May 13, 2022

Intro: Welcome to the Outdoor Alliances Podcast

The Outdoor Alliances Podcast is the next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in t...

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April 4, 2022

Ep 22- How to Take Better Photos & Quick Tips

Let's talk about business photography, staging, lighting, and how to get maximum impact for your photos online. Let us know what you think! Here’s the full article from HubSpot:

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March 21, 2022

Ep 21- Introduction to TikTok

Let’s talk about the basics of TikTok, how to use it to build an audience, and how to create fun content. We will also cover practical steps for getting started and how to make the most of your content. TikTok …

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March 15, 2022

Ep 20- How to Send Better Emails & Grow An Audience

Let’s talk about how to use email marketing to get more reservations and how to grow an audience on email through best practice techniques and value-driven activities. This episode is a part of our Marketing Minute series whe...

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March 1, 2022

Ep 19- What's With All the Acquisitions? with Sterling Dodd

Today's episode features Sterling Dodd talking about Acquisitions in the RV Industry. Sterling acquires, manages, and sells destination-style RV parks and campgrounds with Wolf Hill Investments. He is also a Capital Advisor f...

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Feb. 24, 2022

Ep 18- Get Organized, Social Media in 1 Hour a Day

Let's talk about organizing your social media strategy and spending less time on social media each day. Learn this technique and you’ll fill your campsites faster and get more value for the time you spend planning your conten...

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Feb. 21, 2022

Ep 17- Joe & Rose Duemig, App My Community

Today we have a special episode featuring Joe & Rose Duemig, Co-owners of App My Community a customized mobile app designed to enhance engagement within any community. Joe has worked previously as a Principal Consultant for O...

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Feb. 17, 2022

Ep 16- Who is Your Ideal Customer?

Let's talk about how to find your ideal customer and how to attract more of those customers to your RV Park or campground with great marketing and content solutions. Let us know what you think!

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Feb. 14, 2022

Ep 15- TJ Ammond, Campsite 360

Today's episode features TJ Ammond, Owner of Campsite 360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos with campground maps. He’ll share his thoughts on 36...

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Feb. 11, 2022

Ep 14- How to Market a New Campground

Let's talk marketing a new campground and quick tips for your marketing success. When starting a new project, the last thing on your mind is promoting and building an audience. Our goal is to change that. Let us know what …

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Feb. 7, 2022

Ep 13- Casey Cochran, Campspot

Today's episode features Casey Cochran, Director of Business Development at Campspot, which offers user-friendly campground reservations software for outdoor hospitality properties across the U.S. and Canada, including RV par...

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Jan. 31, 2022

Ep 12- Florida RV Show Special with Geoff & JoAnne, My Bucket List Day

Today's episode features Geoff & JoAnne from My Bucket List Day. Geoff is also President at Global Wireless Business Solutions, a technology firm leading teams to develop various technologies to solve problems for large and s...

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Jan. 27, 2022

Ep 11- How to Develop an RV Park with Sterling Dodd

Today's episode features Sterling Dodd talking about RV Park Development. Sterling acquires, manages, and sells destination-style RV parks and campgrounds with Wolf Hill Investments . He is also a Capital Advisor for Fervent ...

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Jan. 24, 2022

Ep 10- Holly Priestley, Multi-Media Storyteller & Coach

Today's episode features Holly Priestly, a Multimedia Storyteller & Writer. Holly has been living and traveling in her converted van for almost 3 years. She specializes in Written, Audio, & Visual Content Creation, Branding, ...

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Jan. 19, 2022

Ep 9- How to Encourage More User-Generated Content

Let's talk about creating more user-generated content and how to encourage your own guests to share pictures, videos, and testimonials that grow your campground and help you book more campsites. Let us know what you think! **...

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Jan. 16, 2022

Ep 8- Kelly Jones, The Jenkins Organization

Today's episode features Kelly Jones, Vice President of RV Operations for The Jenkins Organization where she oversees their acquisition and development of RV resorts through the United States. Previously Vice President of Ope...

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Jan. 14, 2022

Ep 7- Using Data & Reservation Systems

Let's talk about Reservation systems and using your data to better understand your customers and market to them. Learn this technique and you’ll fill your campsites faster and generate more reservations quickly. Let us know w...

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Jan. 9, 2022

Ep 6- The KEY to Creating Authentic Marketing & Great Content

Today's episode features a clip about creating great content and how quantity affects the quality of content you put out. Make more and explore different types of content before figuring out what works for your audience. Let ...

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Jan. 2, 2022

Ep 5- Kerisa Tiongson, Outside Voice Marketing

Today's episode features Kerisa Tiongson owner of Outside Voice Digital Marketing which works with Outdoor, Adventure, and Travel businesses, owner of Vay-K Mode Travel planning. She is also a full-time RVer and travel writer...

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Dec. 26, 2021

Ep 4- Lori Severson, Campground Owners Expo

Today's episode features Lori Severson from the Campground Owners Expo (COE) , owner of Severson & Associates, a training, consulting, and marketing company, owner of Champion Riverside Resorts, Executive Director for the Wis...

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Dec. 20, 2021

Ep 3- Sterling Dodd, Wolf Hill Investments

Today's episode features Sterling Dodd from Wolf Hill Investments which acquires, manages, and sells destination-style RV parks and campgrounds. Sterling is also a Capital Advisor for Fervent Capital which specializes in capi...

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Dec. 5, 2021

Ep 2- How to Market Your Campground or RV Park in the Off-Season

Today's episode is the audio from a presentation on marketing your business in the off-season. Are you struggling? It’s probably because your Campground or RV Park isn’t optimized for growth and new reservations. Many owners ...

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April 28, 2021

Ep 1- Jon Burek, Jellystone Park & Leisure Systems Inc.

Today's episode features Jon Burek, Executive Vice President for Camp Jellystone the franchisor of Jellystone Parks. They launched in 1969, and the Jellystone Park™ system is the second largest chain of campgrounds, boasting ...

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